A company in a niche food delivery service industry that specializes in delivering high-end meals to customers in a major metropolitan area is seeking additional investment to fund growth.
The company is generating $1 million in revenue with a 10% net profit margin and is seeking a strategic growth partner to do a 2-stage acquisition deal. They partnered with Menture Inc with our expertise in marketing and operations.
Menture Inc was willing to strategically invest $100,000 in the business in exchange for a 10% minority equity stake.
Upon negotiating the terms of the earn-in position with the seller, the Menture Inc team agrees to help the business with the following:
- Increase revenue by developing a new marketing strategy that targets high-income households in the area.
- Work with the management team to improve operational efficiency and reduce costs.
Over the next 12 months, the company successfully implements the new marketing strategy and achieves a 20% increase in revenue equivalent to an increase in revenue by $200K.
Additionally, through the improvements in operations, the company can reduce costs by 5%, resulting in an increase in net profit margin to 12%. The 2% profit increase amounts to $20K for the year).
As a result of these improvements, the company agrees to give Menture Inc a 10% minority equity stake in the company as specific growth milestones were successfully achieved.
With this company, Menture earned a 10% minority equity stake in the company through increased performance in revenue and profitability for the 1st stage.
In the second stage of this acquisition deal, the company and Menture Inc worked out a creative financing deal to earn the remaining 90% equity stake two years later.