Case Study: Howaboutsales

Defining a Business Strategy for Growth
Uncertain of how to define the new market it created, Howaboutsales needed help scoping its buyers and the potential scope of its market. To help this Belgian startup succeed, our team worked closely with the firm to define and execute a sales strategy for growth.


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The High Cost of Lead Acquisition

Leadership at Howaboutsales knew there was a huge potential, but we didn’t know how big it was and in which country to start. To drive growth by attracting additional investment, they needed to determine the size of their total addressable market (TAM). Once they understood their buyers, the company would need help executing the sales plan.

CEO and Co-founder Frie Pétré says, “Our vision is to grow beyond Belgium. We knew there was a market for software that helps companies manage their partners and resellers. We just didn’t know much about our potential clients or the size of the market.”


Building and Executing an Outbound Program That Drives Over 5K Leads

Eager to attract investors so they could tackle new markets beyond Belgium, leaders at Howaboutsales needed to create a business strategy and a sales plan. To define and execute this growth strategy, Howaboutsales turned to our team after learning about the company from one of its investors.

With help from our dedicated team, Howaboutsales decided to focus on financial services like banks and insurance companies in the U.K. and Eastern U.S., and expanded quickly to the rest of Europe.

“They helped us define our market. And they helped us change our focus from being a Belgian company to being international. They listened to us and worked with us to create a strategy that’s starting to pay off,” says Pét.

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