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| Net Profit Margin | Gross Profit Margin | |
| Accident and Health Insurance | 4% | 21% |
| Accomodations | 13% | 89% |
| Accounting Services | 9% | 88% |
| Advertising | 5% | 29% |
| Aerospace/Defence | 8% | 21% |
| Air Transport | 8% | 32% |
| Airline | 8% | 23% |
| Aluminum | 8% | 23% |
| Apparel | 5% | 50% |
| Appliance & Tool | 11% | 34% |
| Attorney | 25% | 70% |
| Audio & Video Equipment | 5% | 35% |
| Auto & Truck | 2% | 12% |
| Auto Parts | 5% | 18% |
| Automotive Aftermarket | 6% | 24% |
| Bank (Money Center) | 26% | 100% |
| Bank (Regional) | 29% | 100% |
| Beverage (alcoholic) | 24% | 49% |
| Beverage (Soft) | 11% | 56% |
| Broadcasting | 10% | 53% |
| Brokerage & Investment Banking | 15% | 72% |
| Building Materials | 6% | 27% |
| Business & Consumer Services | 6% | 35% |
| Business Broker | 18% | 62% |
| Cable TV | 25% | 61% |
| Carpet Cleaner | 14% | 60% |
| Casinos & Gaming | 0% | 67% |
| Chamber of Commerce | 21% | 38% |
| Chemical (Basic) | 9% | 21% |
| Chemical (Diversified) | 6% | 26% |
| Chemical (Speciality) | 8% | 36% |
| Chiropractor | 18% | 35% |
| Closet Organizer | 20% | 77% |
| Coal & Related Energy | 13% | 30% |
| Communication Equipment | 13% | 56% |
| Computer Processing & Cloud Services | 5% | 52% |
| Computer Services | 6% | 25% |
| Computers/Peripherals | 14% | 35% |
| Communication Services | 8% | 73% |
| Conglomerates | 5% | 34% |
| Construction Services | 9% | 23% |
| Construction Supplies | 7% | 23% |
| Construction & Mining Machinery | 11% | 30% |
| Coaching & Consulting Services | 5% | 74% |
| Contractor or Home Builder | 10% | 30% |
| Cosmetic Surgeon | 23% | 53% |
| Daycare | 15% | 92% |
| Dentist | 41% | 59% |
| Department & Discount Retail | 4% | 28% |
| Diversified | 9% | 21% |
| Drugs (BioTechnology) | 13% | 73% |
| Drugs (Pharmaceutical) | 14% | 71% |
| Education | 7% | 42% |
| Electric Utilities | 10% | 65% |
| Electrical Equipment | 8% | 35% |
| Electrician | 19% | 62% |
| Electronis Instruments & Control | 8% | 27% |
| Electronics (Consumer & Office) | 4% | 34% |
| Electronics (General) | 7% | 29% |
| Employment Agencies | 11% | 87% |
| Engineering / Construction | 2% | 12% |
| Entertainment | 13% | 42% |
| Environmental & Waste Services | 9% | 33% |
| Farming / Agriculture | 3% | 12% |
| Financial Planner | 5% | 15% |
| Financial Services (Non-Bank & Insurance) | 26% | 82% |
| Fitness Trainer | 24% | 60% |
| Florist | 15% | 70% |
| Food Processing | 12% | 29% |
| Food Wholesalers | 2% | 17% |
| Forestry & Wood Products | 9% | 26% |
| Home Furnishings | 6% | 26% |
| Graphic Designer | 21% | 97% |
| Green & Renewable Energy | 10% | 57% |
| Hair Salon | 9% | 20% |
| Handyman | 14% | 90% |
| Healthcare Products | 9% | 58% |
| Healthcare Support Services | 3% | 15% |
| Healthcare Information and Technology | 10% | 52% |
| Home Improvement | 11% | 34% |
| Home Building | 7% | 20% |
| Hospitals/Healthcare Facilities | 1% | 36% |
| Hotel & Tourism | 8% | 81% |
| Hotel / Gaming | 18% | 54% |
| Household Products | 14% | 51% |
| HVAC | 12% | 42% |
| Industrial Machinery & Components | 13% | 38% |
| Information Services | 18% | 55% |
| Insurance (General) | 2% | 31% |
| Insurance (Life) | 11% | 30% |
| Insurance (Property/Cas.) | 10% | 29% |
| Internet & Social Media | 30% | 66% |
| Internet, Mail Order & Online Shops | 14% | 41% |
| Investment Services | 34% | 88% |
| Investments & Asset Management | 25% | 71% |
| IT Services | 16% | 53% |
| Jeweller | 10% | 47% |
| Laboratory Analytical Instruments | 20% | 56% |
| Landscaper | 10% | 28% |
| Lasik Surgeon | 10% | 85% |
| Legal Marijuana | 20% | 29% |
| Legal Services | 12% | 93% |
| Machinery | 8% | 35% |
| Major Pharmaceutical Preparations | 16% | 67% |
| Marine Transportation | 13% | 82% |
| Medical Equipment & Supplies | 10% | 55% |
| Medical Laboratories | 7% | 43% |
| Metals & Mining | 8% | 34% |
| Miscellaneous Fabricated Products | 4% | 28% |
| Miscellaneous Manufacturing | 11% | 41% |
| Mortgage Broker | 11% | 90% |
| Moving Company (Movers) | 10% | 50% |
| Natural Gas Utilities | 8% | 48% |
| Office Equipment & Services | 4% | 34% |
| Office Supply | 2% | 32% |
| Oil/Gas (Integrated) | 9% | 38% |
| Oil/Gas (Production & Exploration) | 10% | 58% |
| Oil/Gas Distribution | 6% | 38% |
| Oilfield Services/Equipment | 3% | 13% |
| Packaging & Container | 7% | 23% |
| Painter | 8% | 48% |
| Paper / Forest Products | 3% | 19% |
| Pest Control | 12% | 40% |
| Physical Therapist | 7% | 25% |
| Plumbing | 12% | 33% |
| Power | 14% | 40% |
| Precious Metals | 4% | 45% |
| Printing Company (Printer) | 7% | 42% |
| Professional Services | 12% | 45% |
| Publishing & Newspapers | 1% | 39% |
| R.E.I.T | 24% | 62% |
| Railroads | 27% | 81% |
| Real Estate (Development) | 18% | 40% |
| Real Estate (General / Diversified) | 9% | 55% |
| Real Estate (Operations & Services) | 6% | 47% |
| Recreation | 3% | 39% |
| Recreational Products | 7% | 45% |
| Reinsurance | 14% | 23% |
| Renewable Energy Services & Equipment | 0% | 39% |
| Rental & Leasing | 8% | 63% |
| Restaurant / Dining | 12% | 31% |
| Retail (Automotive) | 4% | 22% |
| Retail (Building Supply) | 7% | 35% |
| Retail (Distributors) | 6% | 28% |
| Retail (General) | 2% | 25% |
| Retail (Grocery & Food) | 3% | 22% |
| Retail (Online) | 11% | 47% |
| Retail (Speciality Lines) | 4% | 30% |
| Roofing Company | 10% | 32% |
| Rubber & Tires | 7% | 24% |
| S & Ls Savings Banks | 30% | 76% |
| Scientific & Technical Instruments | 18% | 60% |
| Security & Armoured Car Services | 1% | 64% |
| Semiconductor | 21% | 58% |
| Semiconductor Equipment | 19% | 44% |
| Senior Care | 11% | 37% |
| Shipbuilding & Marine | 9% | 24% |
| Shoe | 9% | 44% |
| Software (Entertainment) | 19% | 66% |
| Software (Internet) | 24% | 67% |
| Software (System & Application) | 15% | 71% |
| Spa Services | 15% | 55% |
| Special Transportation Services | 6% | 75% |
| Steel | 7% | 17% |
| Sunroom Contractor | 7% | 33% |
| Swimming Pool Sales | 17% | 31% |
| Technology Retail | 4% | 19% |
| Telecom (Wireless) | 15% | 57% |
| Telecom Equipment | 14% | 54% |
| Telecom Services | 19% | 56% |
| Tobacco | 43% | 59% |
| Trainers (Physical) | 24% | 67% |
| Transportation | 7% | 21% |
| Trucking | 8% | 21% |
| Tutoring Services | 21% | 95% |
| Utility (General) | 11% | 39% |
| Utility (Water) | 15% | 57% |
| Vetinarian | 8% | 72% |
| Web Developer | 37% | 73% |
| Wholesale | 3% | 15% |
| Window Cleaner | 17% | 33% |
| $0K – $999K EBITDA | $1M – $4.99M EBITDA | $5M – $9.99M EBITDA | $10M – $24.99M EBITDA | $25M – $49.99M EBITDA | $50M + EBITDA | |
| INDUSTRIES | ||||||
| Manufacturing | 4 | 6 | 6.3 | 7 | 7.3 | 10 |
| Construction & Engineering | 3.5 | 4.5 | 5.5 | 6.3 | 8 | 9 |
| Consumer Goods & Services | 4.3 | 6 | 6.5 | 7 | 7.5 | 8 |
| Wholesale & Distribution | 4 | 5.3 | 5.5 | 5.5 | 7 | 7.3 |
| Buisiness Services | 4 | 6 | 6.3 | 7 | 8 | 8.5 |
| Basic Materials & Energy | 3 | 4 | 6.5 | 6.5 | – | – |
| Health & Biotech | 2.5 | 6.3 | 4.8 | 6.5 | 8.5 | 10 |
| Information Technology | 4.5 | 5.5 | 6.8 | 7 | 9 | 10 |
| Financial Services | 4.5 | 5 | 6.3 | 8.5 | 8.5 | 10 |
| Media & Entertainment | 5 | 6 | 7 | 8.5 | 9 | 10 |
| Average | 3.9 | 5.5 | 6.1 | 7 | 8.1 | 9.2 |
Source: Pepperdine Private Capital Markets Report
If you’re struggling to attract customers and boost sales on a consistent basis, then this guide will reveal 9 quick and easy ways you can implement right away!
