Do you want to generate more leads and boost conversions within 30 days?
Here are three robust guarantees to generate more leads and increase sales.
A strong guarantee can be the leading cause for choosing one product or service over another.
The number one thing that closes a deal is trust, and with new customers, you have none.
However, what you lack in trust, you can easily make up in service by reversing the risk each customer assumes when purchasing your product or service.
The value of a strong guarantee is the safety net needed to provide your potential new customer take the chance to do business with you.
To receive new, confident, happy customers that will reap your benefits, you must offer an explicit, unmistakable, no-questions-asked powerful guarantee.
There are absolutely NO excuses for this rule!
There are 3 Powerful Types of Guarantees
1. Money-Back Guarantee
This is the most common form of risk reversal, and it works exceptionally well. The fact is, most businesses don’t advertise this out of the fear that their customers will come back and rip them off.
From the customer’s perspective, there is a period of stress and uncertainty between the time they give you their money and their experience with your product. This stress increases the higher the price of the product you charge.
To minimize this stress, you can offer to give them their money back if they are unsatisfied for any reason. No strings attached.
Contrary to popular belief, the more extended, stronger guarantee will boost sales and result in fewer returns because the return period isn’t flagged in the customer’s mind.
It also demonstrates the confidence you have in your offer.
2. Pay for Results Guarantee
This is potentially the riskiest guarantee to offer, but the good news is that you are betting on yourself. Suppose you’re highly confident in the effectiveness of your product, and you have a proper way of tracking the results and ensuring your clients are accountable and trustworthy. In that case, a pay-for-results system can return a more significant profit than an initial service charge depending on the results you produce.
For example, if you charge nothing upfront but ask for 10% of any positive outcome, and your service renders your customer a million sales, you receive a much more significant percentage than you would have charged upfront.
3. Make Them More Money Guarantee.
You can offer your customers more money than the investment they made purchasing your product or service. Even if only 1% of your customers qualified for a double, triple, or quadruple money-back guarantee, an even smaller percentage would take advantage of that generous offer.
You need to compare the number of customers who claim your offer to the increase in sales your double, triple, or quadruple your money back offer gives by providing this unmatched confidence.
Here are some other ideas to build trust with a new prospect…
- Initial freebies
- free support services
- payment plans
- warranties
- Try first; pay later guarantees are other options that are reasonably low-risk for you to offer.
You can try a few out and pick which one works best for your business model.
As a business owner, you may think this sounds a bit crazy, but if you are confident in your product and service’s value, then there is minimal risk for you to offer a seemingly outrageous money-back guarantee.
One quick thing you can do is look back into your analytics to gain more insight into the risk you are willing to take. Look at your average returns, purchases, and customer ratings to help decide the ideal guarantee offer for you.
Are You Convinced Yet?
It is crucial to create and implement a powerful risk reversal strategy in your business. If you can remove your customer’s fear about doing business with you, you’re going to have a steady flow of new and repeat business.
Think about this with the end in mind – how many more prospects could you convert into new customers – 10%, 20%, 30%?
How much more sales could that produce each month for your business?
Take action today and create a solid guarantee to increase lead generation, boost conversions and increase sales!
If you need help or guidance to craft a strong guarantee that will generate more leads and sales, you can connect with a specialist from our Growth Team. we invite you to book a FREE Quick Wins Growth Session! so you can start generating more sales within 30 days!
