And when profits increase, you may finally be able to afford and create new jobs, hire the operations manager or high-performing leadership teams that will further build an amazing and supportive company culture that people love belonging to so you can step back and step away.
That’s the key to building a sellable business—one that can run without you OR the new owner to carry on your legacy.
That’s the first real step toward freedom on your terms. These changes don’t take years—they can happen within 60 to 90 days.
You can start transforming your business from owner-dependent to exit-ready by simply doubling your profits and getting yourself off the organization chart working in the company.
Don’t Wait for a Crisis to Force Action
1. Get a Realistic Estimation of Value Based On Profits
You need to know what your business could be worth today based only on your net profits (SDE/EBITDA). Not the price you want it to be. Nor is it what you heard some other company sold for. It is a number calculated based on your net profits, the average multiple for your industry, and the size of your company.
2. Apply the Exit Freedom Formula
Start by making small strategic changes to boost profit and build systems. Apply the simple steps shared to improve your net profits, use the profits to implement operational improvements and technological systems, replace yourself as the day-to-day operator, and get your company exit-ready.
3. Work With a Rapid Sale Expert
If you are satisfied with the improved profitability that buyers look for, then now it is time to work with a Rapid Sale Expert to effectively and properly market and promote your company to potential buyers. If you are not satisfied with your increased profitability, then work with a Rapid Sale Expert to uncover additional, hidden profit levers to reduce the risk of acquiring your company compared to other listings, improve operational efficiency, and increased sales revenues.
Whether your goal is to sell in 12 months or build a sellable business in 3 years, the time to act is now.
- Not after a health scare.
- Not after burnout.
- Not after another year goes by without anything changing.
You’ve Built Something Valuable—Don’t Let Delay Be the Reason It’s Lost
The biggest regret I hear from older entrepreneurs is this:
“I wish I started planning my exit years ago.”
And by the time they’re ready to sell, the numbers just don’t work.
Why?
Because there’s a significant GAP between what they want to sell for and what their business is actually worth.
Senior owners often need the proceeds from the sale to fund retirement, maintain their lifestyle, or support their family.
But the business isn’t structured—or valued—high enough to deliver that for long enough.
This gap causes dreams to die for many business owners because they are not able to get the exit price they had hoped for so they can step away. They keep working to support themselves and their family and put the next chapter of their life on hold, sometimes until it is too late.
But the only way to avoid that gap is to start preparing now.
FINAL THOUGHTS: Why Today Matters—Now More Than Ever
I think about my father every day.
I think about the decades he gave and the moments he missed.
I think about the plans he had for “someday”—and how that day never came.
And I think about the legacy that should have continued but didn’t.
This blog, this movement, this mission—it’s all for him.
And it’s for you.
You’ve worked hard. You’ve built something real.
You don’t have to let it slip away just because you didn’t have a plan.
You deserve to exit with dignity. With joy. With peace of mind.
Not with regret.
That all starts—not with some big future decision—but with a choice you make today.
To stop delaying.
Stop telling yourself “someday.”
And start building something that lasts—whether you’re there or not.
Legacy isn’t built by accident. It’s built by the choices you make now.
So, let this be your wake-up call.
Let today be the day you take the first step.
Because today matters, and so does your future.