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Case Study:

Helping a B2B SaaS Company Achieve a Profitable Exit

Background Information

  • Business: A B2B SaaS platform providing workflow automation solutions for small businesses.
  • Location: Southeast, USA.
  • Revenue: $4.2M annually with an EBITDA of $1.1M.
  • Team: 20 employees, including product developers, customer success specialists, and a CTO.
  • Owner’s Goal: The 50-year-old founder wanted to exit within a year to focus on new ventures.

Current Challenge

  • Customer Churn: The company had a churn rate of 12%, making revenue streams less predictable.
  • Lack of Market Visibility: Despite a solid product, the company was not well-known in its target markets.
  • Underutilized Data: The platform lacked clear metrics to showcase its value to potential buyers.
    Owner Dependence: The founder was heavily involved in product decisions and high-value client relationships.

Our Solutions

  1. Customer Retention Improvements:
    – Enhanced the onboarding process to reduce churn and improve product adoption.
    – Introduced a customer success program with proactive account management and regular check-ins.
    – Added premium support tiers, boosting customer satisfaction and average contract value.
  2. Market Positioning:
    – Conducted a rebranding campaign to highlight the platform’s ROI for businesses.
    – Created whitepapers, case studies, and a thought leadership series to establish authority.
  3. Optimized Analytics:
    – Built dashboards showcasing the platform’s impact on clients’ operational efficiency.
    – Highlighted key metrics such as reduced workflow errors and increased team productivity.
  4. Recurring Revenue Growth:
    – Shifted more clients to annual billing cycles, increasing cash flow predictability.
    – Launched a referral program to attract new customers at a lower acquisition cost.
  5. Owner Transition Plan:
    – Delegated high-value client relationships to a senior customer success manager.
    – Streamlined product development processes to minimize the founder’s involvement.

Conclusion

  • Sale Price: Sold for $12M within 10 months—50% above industry benchmarks.
  • Buyer: A private equity firm focused on SaaS companies with strong recurring revenue.
  • Owner’s Outcome: Successfully exited, leaving behind a scalable business and gaining resources for new ventures.

Could this be your success story? Let’s make it happen.

 

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